All qualified persons are invited to apply online by completing the Application Form. Qualified candidates will be invited by e-mail and/or SMS text or WhatsApp message to attend pre-selection events in Accra. Prospective participants must be willing to attend either of these events at their own expense.  After the initial pre-selection events, 30 participants will be selected to go through to the next round. This stage will also involve independent confirmation of the authenticity of submitted qualifications (documents) and references.10 Finalists will be chosen after this to participate in The Pitch Reality TV show.

 The 10 finalists will compete through carefully selected team or individual tasks designed to test personality, character, leadership, creativity, skills and competencies amongst others. Depending on performance against set criteria and nominations by a 3-member Board, 5 participants will be evicted. In between episodes and tasks, the finalists will be taken through several personal and professional development training modules facilitated by experts in the respective fields. The last 5 contestants will participate in a grand finale event to select prize winners.

A 3-member judge panel named THE BOARD will evaluate and judge the contestants on their weekly tasks. There would be another mentoring and support team called the FACULTY who would initially review the tasks implemented by the contestants and make recommendations to the board.